Fast Food Global Companies MacDonalds - 930 Words

McDonaldss is one of the most powerful, influential, and well-known global companies. In the late 1940’s, Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino, California. They invented an entirely new concept based upon speed service (fast food) and low prices. McDonald’s is now the largest and best-known foodservice and one of the best-known and powerful brands in the market. McDonald’s is a globally known fast food company that aims particularly to young audience hence all their commercials are mainly about happy meals with toys for children. The impact of television advertising for children, especially for food companies, have impacted them emotionally, and affected their health and dietary habits. This has been a concern for three reasons: children watch too many hours of television, commercials are continuously repeated, and children lack to distinguish commercials from program content. Advertisi ng on television and on the internet are the most effective ways to reach the directed audience for food companies. Market researchers have found that package design, typefaces, pictures, and content are most likely to catch the attention of the children audience (Collins 31). Food companies view school children as an exceptional marketing economy. Food companies mainly put their logos on items children often use such as, toys, games, clothing, and school supplies. Advertising on television and on the internetShow MoreRelatedCorporate Social Responsibility And The Global Fast Food Industry1034 Words   |  5 PagesThis essay will be recording my efforts to research of my chosen academic topic. I have selected a source that has been written by Royle, T. (2005). Realism or idealism? Corporate social Responsibility and the employee stakeholder in the global fast-food industry. Business Ethics: A European Review,14(1 ), 42-55. To start with, this academic source was published in January 2005 by Blackwell Publishing Ltd. at Oxford, UK and Malden, USA. Which I have found has many areas of focus. I intendRead MoreMcdonald s The Best Food Retail Brand Of The World Essay1222 Words   |  5 Pagesbest food retail brand in the world. McDonald have almost 35000 locations worldwide and caters approximately 70 million consumers. Most of the McDonald outlets are independently owned by local business persons. McDonald has been providing sustainable supply chain to ensure benefit to its supplier as well as distributors to maximise profit.in addition to this MacDonald continuously working with charity foundations and provide sponsorships for events to support local communities. The company committedRead MoreCompare the Quality Management of Mcdonalds Restaurants and Kentucky Fried Chicken1240 Words   |  5 Pagespromoting the quality customer services in order to foster the customer oriented mindset to their staff as company culture. Continuous learning, quality training and staff development are also the key suc cess elements of McDonald and KFC, which both companies put a lot of resource into it. The following paragraphs will elaborate more. - Internal Culture and Morale McDonald The global i m lovin it programme is intended to enhance standards at over 1,000 restaurants in Greater ChinaRead MoreAnalysis McDonald’s Franchise in Viet Nam Essay examples1669 Words   |  7 PagesTable of contents I. McDonald’s background 1. History 2. Mission and Vision 3. Business objective II. SWOT analysis III. Advantage and disadvantage of MacDonald franchise IV. Investment decision V. Summary VI. References I. Background of MacDonald I.1. History McDonalds’s is a business corporation system of fast food restaurants with approximately 31,000 restaurants in 119 countries to serve 43 million passengers a day under its own brand. The McDonalds’s restaurant conceptRead MoreMcdonalds Production and Operations Management1038 Words   |  5 Pagesand operations, companies are able to integrate new and effective means of running their respective businesses. In turn, these strategies results in an increased profit of sales, stable market position and greater levels of customer loyalty. In the fast food industry, businesses such as McDonald’s must establish certain business and marketing strategies. Primarily, the main goal of McDonald’s, just like any other organization is to sustain their competitive advantage in the global market. OverviewRead MoreMarketing Techniques Used By Macdonald s New Zealand Essay1190 Words   |  5 Pagescountry of your choice. Answer: Answer1.1: promotional objectives of MacDonald’s New Zealand: most of the people can find the MacDonald’s in the metro cities. Macdonald global success can be assign to company’s objectives when customers are aware of MacDonald’s objective they better understood the value and quality of such a large global franchise. Here are some promotional marketing techniques used by MacDonald’s New Zealand: ïÆ'Ëœ Quality services – MacDonald’s NZ aims to offer quick ,efficient productsRead MoreOrganisation Environment3132 Words   |  13 PagesTable of Contents 1 Introduction to organization environment 4 2 Background of Macdonald 4 3 Strength and weakness of the company 5 3.1 Strengths 5 3.2 Weakness 5 4 MacDonald specific and general environment 6 4.1 Specific environment 6 4.1.1 Customers: 6 4.1.2 Competitors 6 4.1.3 Supplier 6 4.1.4 Strategies partners 7 4.2 General Environment 7 4.2.1 Economic conditions 7 4.2.2 Political / legal conditions 7 4.2.3 Social culture conditions-society, education level, religionRead MoreFast Food Nation: The Inconvenient Truth of Fast Food Essay572 Words   |  3 Pages ‘Fast Food Nation’ by Eric Schlosser traces the history of fast food industry from old hot dog stands to the billion dollar franchise companies established as America spread its influence of quick, easy and greasy cuisine around the globe. It is a brilliant piece of investigative journalism that looks deep into the industries that have profited from the American agriculture business, while engaging in labor practices that are often shameful. In Fast Food Nation, Schlosser goes beyond the factsRead MoreTamadun Islam1657 Words   |  7 PagesST. HRM PRESENTED TO: PROF: SOHAIL SALEEM PRESENTED BY: ADEEBA ASLAM SUNNA AHMED HIRRA PERVAIZ MCDONALD’S CORPORATE PROFILE McDonalds is the worlds leading fast-food company by sales, with about 32,000 restaurants serving burgers and fries in about 120 countries. (There are nearly 14,000 Golden Arches locations in the US.) The popular chain is well-known for its Big Macs, Quarter Pounders, and Chicken McNuggets. Most of its outlets are free-standing units, but McDonalds also has many unitsRead MoreInitial Response Debate On Globalization948 Words   |  4 Pagesworld became a small village or the globe is shrinking. Even the most conservative countries such as Saudi Arabia or China you can see signs of globalization such as Macdonald or KFC or Four Seasons In Syria; not only that, but Chinese, Indian and Thai food became very popular out west to the point where you will find plenty of fast food such as EDO, Thai express or Mandarin Restaurant chain. Countries can no longer live in silos; most of the countries are open or started to open its door to the world